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Achieving Harmony: Tuning into Practice
Thursday, June 18 • 1:45pm - 2:45pm
RTD.14 - Crowdsourcing social learning and business education assessment

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The business education community is under growing pressure to engage in significant reforms in the face of globalization, new learning technologies, soaring tuitions, and unprecedented economic uncertainty. One approach being adopted is to engage faculty and students in a crowdsourcing learning experience. Specifically, this new paradigm significantly alters the three pillars of traditional instruction — fixed time, fixed location, and fixed learning pace—with a more flexible, customized, and mobile learning environment. Crowdsourcing, as applied to business education, involves the process of connecting with a broad-based group of external resources, e.g., students, faculty, researchers, and the business community, for the general purpose of problem solving and developing new skill sets. Specifically, crowdsourcing can open up multiple options for adding new dimensions to learning and knowledge acquisition by allowing students to connect in both formal and informal learning settings. This pattern tends to mimic the increasing use of crowdsourcing in the workplace. In an academic setting, crowdsourcing, among other things, provides access to previously inaccessible intellectual capital. The challenge of student learning assurance represents a key success factor as business schools continue the transition to Online learning. The learning objectives of this session include: 1) To highlight the dramatic changes occurring in business education, 2) To demonstrate how crowdsourcing can improve the learning process, and 3) To introduce a new crowdsourcing based methodology for learning outcome assessment and accountability that addresses meaning, quality and integrity in a wholistic approach.

Anderson, M. (2011). Crowdsourcing higher education: A design proposal for distributed learning. MERLOT Journal of Online Learning and Teaching, 7(4), 576-590.

Sharma, P. (2011). Crowdsourcing in Higher Education IT, Educause Quarterly, 34(3).

Thomas, M.& Thomas, H. (2012). Using new social media and Web 2.0 technologies in business school teaching and learning. Journal of Management Development, 31(4), 358-368.


Thursday June 18, 2015 1:45pm - 2:45pm
Bayshore Salon ABC

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